MY DNA STORY
Spirals are natural, yet complex and are the basis of the MY DNA concept. We have identified five basic hair designs important for the natural hair enthusiast:
MY DNA was created for spiral hair of every texture and for natural hair consumers who embrace their cultural DNA. MY DNA knows that you are beautiful because you are natural. The line was formulated with unique natural ingredients that help you rediscover and accept the way you were born and allows you to be bold, confident and naturally free.
Our scientists looked around the globe to find people who lived their life naturally and who used locally produced natural plant based ingredients to enhance their beauty. This resulted in the discovery of Monoi de Tahiti, our featured product ingredient in the MY DNA line. We invite you to join the movement of men, women and children who are committed to natural lifestyles. The MY DNA line has been reformulated with you in mind and we have listened carefully to natural hair consumers, bloggers and salons to insure you get the finest natural hair product possible.
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